A commercial wrap puts printed graphics on a work vehicle: your name, logo, services, and contact details, sometimes over the whole body. The price depends on how much of the vehicle is covered, the vehicle's size and shape, whether you bring finished artwork or need design work, the print media, and where the vehicle gets installed.
Typical prices
These prices come from the same model as our estimator, using the national average, standard printed cast vinyl with laminate, and print-ready artwork you supply. Design services are extra.
| Project | Typical price |
|---|---|
| Cargo van, full wrap | $7,300 ±20% |
| Cargo van, three-quarter wrap | $5,550 ±20% |
| Cargo van, spot graphics | $1,800 ±20% |
| Crew-cab pickup, full wrap | $6,950 ±15% |
| Crew-cab pickup, half wrap | $3,650 ±15% |
| Small crossover, full wrap | $5,300 ±15% |
| Two-door pickup, cut-vinyl lettering | $900 ±20% |
For a range based on your vehicle, coverage, and ZIP code, use the commercial wrap estimator. If you're wrapping several vehicles, the fleet wrap guide covers volume pricing.
Coverage options
Full wrap
Printed film over the entire painted body. It gives you the most room for design and turns the vehicle into a moving billboard. It also costs the most, because of the print area, the time to line up panels, and the disassembly of handles, lights, and trim.
Three-quarter wrap
Covers the sides and rear, usually leaving the hood and roof in paint. On a white van this can look almost like a full wrap for noticeably less, as long as the design is built around the painted areas.
Half wrap
The rear half or lower sides. It works well when the vehicle color is part of the design.
Spot graphics
Printed logos and panels on doors, the tailgate, or the rear doors. A good fit for a new business or a vehicle you don't plan to keep long.
Cut-vinyl lettering
Your business name, phone number, and website cut from solid-color vinyl, with no printing. It is the lowest-cost way to mark a vehicle and is often how regulatory markings are applied.
Design costs
Design is priced separately from print and installation. Our estimator asks which of these fits you:
- Artwork supplied. You provide print-ready files built to the vehicle's template. Most shops still charge a small fee to check files and set them up for print.
- Basic layout. The shop arranges your existing logo, colors, and contact details into a clean layout.
- Custom design. A designer builds an original wrap concept, often with several rounds of revisions.
Wrap design is different from print or web design. The artwork has to account for door gaps, handles, curves, and windows, and it needs to be readable from a distance at speed. Files from a general designer may need rework before they can be printed.
Print media and laminate
Printed wraps use a white base film printed with your design, then covered with a clear laminate that protects the ink from UV and scratches.
| Media | Relative cost | Best for |
|---|---|---|
| Printed cast vinyl + laminate | Baseline | Most vans, pickups, and cars. Conforms to typical curves and recesses. |
| Premium conformable film | Higher | Deep channels, rivets, and ribbed box-truck or trailer sides. |
| Reflective or specialty | Highest | Emergency, utility, or night-visibility graphics. |
Some shops quote cheaper calendered film for flat, short-term graphics. It can shrink and lift on curves, so ask which film is being used on each panel.
Perforated window film
Rear and side windows can carry graphics with perforated film, which is printed on one side and full of tiny holes so the driver can still see out. It is priced as an add-on. Check local rules before covering side or rear windows, and note that perforated film doesn't last as long as body graphics and is usually replaced more often.
Installation: shop or on-site
Most wraps are installed in a shop, where temperature, dust, and lighting are controlled. Some shops will install at your location, which saves driver downtime but usually adds a travel and setup fee. On-site installs need a clean, covered space and suitable temperature, and weather can move the schedule.
Plan for downtime
Removing old graphics
If the vehicle already has lettering or a wrap from a previous owner or an older brand, it has to come off first. Older and sun-baked graphics take longer to remove and can leave adhesive behind. Removal is quoted separately; see wrap removal cost.
How to brief a designer
A clear brief shortens revisions and keeps design costs down. Before you ask for quotes, gather:
- The exact year, make, model, body style, roof height, and wheelbase of each vehicle.
- Your logo as a vector file (AI, EPS, SVG, or PDF), plus brand colors as specific color codes if you have them.
- The one or two things people should remember: your name, what you do, and how to reach you.
- Required text such as license numbers or regulatory markings.
- Photos of each side of the vehicle, including any dents, rust, or existing graphics.
- Examples of vehicle designs you like and don't like.
Less text usually works better. A phone number and website that can be read from a few car lengths away are worth more than a full list of services.
Questions to ask a shop
- Which print film and laminate are you using, and what are their warranties?
- Is design included, and how many revision rounds does the quote cover?
- Who owns the final design files, and can I get them for future vehicles?
- Does the quote include removing existing graphics and repairing paint defects?
- How long will the vehicle be out of service?
- What does your workmanship warranty cover?
Ready to compare options? Try the commercial wrap estimator or read how our pricing works.
Common questions
How much does a commercial vehicle wrap cost?
A printed commercial wrap costs more than a color-change wrap of the same vehicle, because it adds design, printing, and lamination. Cargo vans and box trucks cost the most because of their surface area. Use the estimator with your vehicle and ZIP code for a price that includes design.
Is a partial commercial wrap worth it?
A partial wrap or spot graphics on a solid-color vehicle can deliver most of the advertising value for a fraction of the cost of a full printed wrap, especially on white vans.
How long does a commercial wrap last?
Printed wraps with a quality laminate typically last about 5 to 7 years. Colors on sun-facing panels fade first.